UX Digital Design

UX Digital Design

Experiential & Emotional

Delivering Value in Positive Ways

yMarketing has rich background developing purposeful and brand-centred creative solutions.

The questions we ask and the understanding we seek are in service of building the kind of brand design, messaging solution and overall user experience that embraces the user/customer both experientially and emotionally.

What is our UX Design Process

How do you make a complex process simple? How do you make the intangibles into a working prototype? Our immersive, fluid process of envisioning and prototyping drives our ability to innovate and iterate quickly.

Personas & User Stories

We begin with concise and readable narratives that articulate the needs and goals of the end user.

Design

Wireframes and/or comps are created to methodically address each user story.

Prototype

A clickable prototype may include animations, video or actual code to illustrate interactivity or effects.

UX Design Considerations

Flexibility & Scalability

Ease of Use

Brand Consistency

Clarity of Communication

Accessibility via a range of devices

Surprise & Delight

Visual Design Principles

A great number of design elements impact overall user experience: typography, images, colors, grids/layouts, space, etc. Our visual design process seeks to pinpoint the elements that work and don’t work, resulting in experiences and products that satisfy and engage. Evidence-based insights meld with creativity and originality to produce a range of meaningful, sustainable solutions.

Truly Compelling Copy

No user experience is complete without quality copywriting that effectively services the needs of users. Engagement, entertainment, or utility are some of the hallmarks of effective online storytelling. The best copy persuades and convinces its readers to take action – purchase, clickthrough, sign-up or share.

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