UX Digital Design
Experiential & Emotional
Delivering Value in Positive Ways
yMarketing has rich background developing purposeful and brand-centred creative solutions.
The questions we ask and the understanding we seek are in service of building the kind of brand design, messaging solution and overall user experience that embraces the user/customer both experientially and emotionally.
What is our UX Design Process
How do you make a complex process simple? How do you make the intangibles into a working prototype? Our immersive, fluid process of envisioning and prototyping drives our ability to innovate and iterate quickly.
Personas & User Stories
We begin with concise and readable narratives that articulate the needs and goals of the end user.
Wireframes and/or comps are created to methodically address each user story.
A clickable prototype may include animations, video or actual code to illustrate interactivity or effects.
UX Design Considerations
Flexibility & Scalability
Ease of Use
Clarity of Communication
Accessibility via a range of devices
Surprise & Delight
Visual Design Principles
A great number of design elements impact overall user experience: typography, images, colors, grids/layouts, space, etc. Our visual design process seeks to pinpoint the elements that work and don’t work, resulting in experiences and products that satisfy and engage. Evidence-based insights meld with creativity and originality to produce a range of meaningful, sustainable solutions.
Truly Compelling Copy
No user experience is complete without quality copywriting that effectively services the needs of users. Engagement, entertainment, or utility are some of the hallmarks of effective online storytelling. The best copy persuades and convinces its readers to take action – purchase, clickthrough, sign-up or share.