Digital Marketing Real Digital Relevancy & Lively measurement
Strategic Planning and Execution
Drive traffic, build engagement, score meaningful conversions and cultivate long-term relationships with smart, cost-effective, integrated campaigns that focus on relevant targets. yMarketing’s core digital marketing services and channels include:
- Strategic Campaign Planning
- Organic SEO
- Search Marketing / Pay Per Click
- Contextual & Display Advertising
- Email Campaigns
- Testing & Optimisation
- Digital Campaign Planning
Asking these questions at the outset of any campaign enables us to craft a measurable effort that achieves real results.
Search Engine Optimisation
Search engine optimisation (SEO) naturally enhances your visibility within search engines. Used alone or as part of an SEM initiative, SEO effectively helps you make connections with interested consumers.
We begin developing a customised solution from this preliminary benchmark:
- Initial rankings
- Competitive data
- Link reputation
- Recommended keywords
- Keyword rankings
Use SEO to build a web presence buzzing with traffic truly interested in your business. Our team of talented SEO analysts, developers, and copywriters work under the hands-on direction of our senior strategists.
Search Engine Marketing / Pay Per Click
A strong search engine marketing campaign (SEM) ushers in new business frontiers. By driving relevant traffic to your brand’s platforms, opportunities for new conversions arise with the potential of immediately impacting sales and creating long-term relationships.
Our team devises an SEM campaign garnered from best practices principles and industry perspective:
- Strategic search engine selection
- Comprehensive keyword research
- Practical bid strategy
- Engaging PPC creative
- Relevant landing pages
These campaigns produce highly measurable results. Throughout the initiative, we fine-tune ongoing campaigns and employ rigorous A/B testing, continually maximising ROI for our clients.
Contextual and Display Advertising
The most impact advertising highlights products and services that consumers have already expressed interest in. Our contextual and display advertising campaigns – including re marketing – leverage user information such as search terms they’ve used and/or recent browsing activity for maximum impact. Options for campaigns executed via Ad Exchanges and Display Networks include:
- Contextual Targeting
- Interest Targeting
- Direct Placements
- Email Marketing
With a relatively low cost, brands can target and reach a large group of consumers with a relevant offer.
We have a ten-year track record producing email campaigns and are constantly evolving to match the fast-paced realm of digital business. We enhance your current strengths with our cross-functional capabilities, thereby cutting costs:-
- Campaign research & refinement
- A/B & multi-variate testing
- Intelligent list management
- Creative strategy & production
- Acquisition opportunities
Give your consumers something to look forward to, every time they receive email from you. Fulfil their expectations and cultivate long-term relationships.
Testing and Optimisation
Measuring performance is all in the details. We evaluate each campaign and isolate key elements to test:
Copy, creative, offers
- Visual layout
- Design elements
- Functional elements
- Recency, frequency, monetary factors
We find the optimal variables and fine-tune the campaign to maximise our clients’ ROI.