Wesley van Wyk

CEO & Founder

Brief info

I am a self-driven and ambitious person. This allowed me to expand my horizons from Technical & IT to Marketing which I found to be my true passion. As well as collaborating with the 3 functional groups and understanding each department's function and reach.

I am a person who loves to find solutions for the impossible tasks. I do not believe in problems as each puzzle you are provided, has a solution. With growing knowledge and enthusiasm anyone can exceed his or her goals.

I have worked with and also managed many reputable brands over my years of experience, and offer an extensive set of skills to my employers.

I do not only manage every aspect of Marketing and motivate my teams to work to their highest capabilities, I work on every aspect as well. This ensures that I know everything related to every job function my staff and teams execute, so I can establish, retain and secure all deadlines in the event of any staff changes. To ensure that there is no downtime, little to no loss on ROI's and still bringing cost savings to budgets and growth to the brands.

I love taking on new challenges, new markets and products that test my knowledge and ensure that I grow more.

Being highly organised, efficient and self-motivated has given me the opportunity to learn and obtain skills across all digital platforms. With my IT and Marketing skills, I am able to manage and work with technical and non-technical teams.

Data analysis is a key tool in any marketing campaign. I analyse data for 4 main concepts and improve on them for higher conversion. This being, channels, target, bounce and conversion. Reading analytics data accurately provides a huge pool of opportunities for new ideas and target audience.

If there is anything you would need to know about in the digital spectrum of online marketing, you know you can rely on me.

WORK EXPERIENCE

CEO & Founder | Digital Marketing Specialist |Trainer

yMarketing Digital Marketing | yTraining | yLeads | Jan 2010 – Present
YMarketing is an Online Multi Level Digital Marketing Agency.
We pride ourselves with our services covering all aspects of Marketing and Brand Innovation. Ensuring that our clients have a fully functional Marketing Strategy with a well-planned Marketing Budget and realistic outlay of expectancy.
We work with SME’s to start and/or rebuild their brands to get maximum exposure and obtain solid roots within their industries. We also work alongside Larger Corporates to restructure their marketing teams for maximum functionality to allow their brands to endure constant growth whilst retaining consistency within their respective markets.
We do this through various strategic planning, digital transformation, adaptation and growing with their needs.
We believe that to find your niche in your market you need to find the one problem that no-one can solve but yourself.
Be innovative, Be fresh and Be fearless within your market. With the willingness to change.
Growing within this market have been one my highest accomplishments, I love pushing the limits and researching all modalities until I have found the best way.
With marketing being my passion, always striving to be the best is not work. Never give up until your work is the best and speaks so you don’t need to is a motto I live by. Therefore I firmly believe choosing my clients as they choose me is one of the wisest most educated decisions.

Group Marketing Manager: Digital
The South African Gold Coin Exchange | Sep 2016 – May 2018
I manage the development and implementation of the digital marketing plans and all that entails for all brands within the Group of Companies.
Namely The South African Gold Coin Exchange, The Scoin and Stephan Welz.
Development and Implementation of Annual Digital Marketing Plan and Annual Budgets.
Digital brand management on all brands within the companies.
Providing of Quarterly reviews on effectiveness and ROI
Briefing and assisting teams with implementation action to co-incide and enchance all related campaigns.
Building, maintaining good working relationships with all the mall marketing and digital teams where shops are situated across all brands.
Working in Collaboration with staff on all aspects of Digital Marketing, Websites, Social Media, Copy writing.
Analysing all functions and preparing regular reviews ROIs to ensure all budgetary requirements are fulfilled.
Analytical Reporting on all functions with the objective of meeting ROI’s and cost saving to all relevant companies.

Group Marketing Manager: Digital
Stephan Welz & Co (Pty) Ltd | Sep 2016 – May 2018
I manage the development and implementation of the digital marketing plans and all that entails for all brands within the Group of Companies.
Namely The South African Gold Coin Exchange, The Scoin and Stephan Welz.
Development and Implementation of Annual Digital Marketing Plan and Annual Budgets.
Digital brand management on all brands within the companies.
Providing of Quarterly reviews on effectiveness and ROI
Briefing and assisting teams with implementation action to co-incide and enchance all related campaigns.
Building, maintaining good working relationships with all the mall marketing and digital teams where shops are situated across all brands.
Working in Collaboration with staff on all aspects of Digital Marketing, Websites, Social Media, Copy writing.
Analysing all functions and preparing regular reviews ROIs to ensure all budgetary requirements are fulfilled.
Analytical Reporting on all functions with the objective of meeting ROI’s and cost saving to all relevant companies.

Senior IT & Solutions Expert
Kyocera Mita | Jan 2007 – Jul 2012
Project Planning, Project Management & roll out of IT Networking & Installations within Medium to Large Organisations, from 5-300 users
Managing of staff during on site installations
Senior Level IT & Technical Support
Highest Level of Customer service was afforded to all clients
Planning, Management and Training of all new and / or existing Sales & Technical staff, both in the field and in office training as required
Plan, schedule and create training events and material for Sales & Technical staff
Kyocera Solutions Expert
Installation and support of Kyocera software solution products as well as papercut and equitrac.
Extensive knowledge and experience in troubleshooting printing and networking
Document imaging and color expert
When my contract was fulfilled with Kyocera I made an executive and personal decision to only pursue my marketing passion on a full time bases. This proved to be a very wise decision in future.

IT and Field Technician
Leaf Technology Pty Ltd | Jan 2003 – Jan 2007
Office Automation
Installations of IT Networks
Installation of Printers
Installations of PABX’s
Programming of PABX’s
Troubleshooting and Repairs on Printers and Duplicators
Equipment Inventory Control
Working for Leaf tech was the start of what I would come to know as a milestone to a very fulfilled career, it was IT that allowed me to excel upon being offered a senior position requiring my relocation to Cape Town where I accepted a position in Kyocera.

Store Manager
NameRite Valu (Pick and Pay) | 1999 – 2002
Branch/Store Manager
Staff Management (all departments)
Opening and Closing Store
Managing Inventory Control
Staff Management on Merchandising, Condola Ends and Product Display
Overview of Baking Productions
Overview of Butchery
Overview of Deli
I enjoyed working for this reputable brand after completion of high school and studies. I however relocated to Richards Bay to allow me to start my career growth journey.

Counter Sales
Leo’s Motor Spares | 1995 – 1998
During School Holidays I used to work at Leo’s for experience
Daily Receiving
Daily Inventory and Cash Up
Monthly Stock Take
Receiving Stock and Inventory Control